Thursday, August 28, 2014

This Is What Everyone Talks About At America's Favorite Music Festivals

Diving into the conversation surrounding the 2013-2014 music festival season, Eventbrite teamed up with social media research company Mashwork to put together a thorough examination of what it is that attendees have been buzzing about during the time period.



Analyzing 20 million social media conversations, it was discovered that 89 percent of the chatter occurred before (54 percent) and after (29 percent) the event (the remaining 17 percent occurring during the actual festival). Digging deeper, it was revealed that the lineup in totality (as opposed to specific artists) and the general/specific festival experience were the two main conversation drivers.



music fest charts



A surprising find was the significant number of posts (roughly five million, or 25 percent) by those who were not attending the festival, but participating through live streams. Also noted was the lack of branded hashtags, only 19 percent of the conversations from the top 10 most talked about festivals containing such a hashtag.



music fest map



Eventbrite even ranked the most buzzed about music fests:



1. South by Southwest (Music)

2. iHeartRadio

3. TomorrowWorld

4. Lollapalooza

5. Coachella

6. Sun City

7. Mysteryland

8. Pitchfork

9. Electric Daisy Carnival

10. Bonnaroo

11. Electric Zoo

12. Warped Tour

13. Gathering of the Juggalos

14. Buku Music + Art Project

15. HARD Summer

16. Burning Man

17. Hangout

18. Forecastle

19. Governors Ball

20. Ultra

21. Spring Awakening

22. SunFest

23. Moogfest

24. Gulf Coast Jam

25. Brooklyn Hip Hop



To read much more about the details of the research, head over to Eventbrite's page and download the PDF.





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